Differences between strategy and operational effectiveness

Read the two articles bellow. Please summarize the two papers. For the first paper, you may include, but not limited to the following: What is strategy? What are the key differences between strategy and operational effectiveness? Describe the three types of positioning listed in the article and give an example for each. Also, describe what is activity system map and how a company can use it for strategic analysis. Please also share something interesting that you find in the paper in one paragraph.
For the second article. Please answer the following questions: Why do companies engage in outsourcing? What are the best practices for outsourcing? Why do companies fail to achieve success for outsourcing?

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