Effective implementation of a public health campaign includes strategic marketing methods,
appropriate timing, and monitoring (Resnick & Siegel, 2013). Review your communication plan
and consider ways you plan to implement your campaign and how the timing is critical to its
It is not uncommon to experience some barriers in the implementation of a public health
campaign. For example, funding sources might be delayed, stakeholders in communities may
decide to withdraw their participation, or technology may temporarily collapse. Consider possible
barriers or challenges you might face in the implementation of your public health campaign and
how you might address those barriers.
With these thoughts in mind:
Write 550 explanation of how you might implement your public health campaign. Then explain
two potential barriers which might impact the implementation process and one way you might
address one barrier. Be specific and use examples to illustrate your points.
Be sure to support your postings and responses with specific references to the Learning
Post your responses to the Discussion based on the course requirements.
Your paper should be written in standard, edited English and follow APA guidelines as closely as
possible given the constraints of the online platform. Be sure to support your work with specific
citations from this week’s Learning Resources and additional scholarly sources, as appropriate.
Refer to the Publication Manual of the American Psychological Association to ensure that your
in-text citations and reference list are correct.
Glanz, K., Rimer, B. K., & Viswanath, K. (Eds.). (2015). Health behavior: Theory, research, and
practice (5th ed.). San Francisco, CA: Jossey-Bass.
• Chapter 16, “Implementation, Dissemination, and Diffusion of Public Health Interventions”
• Chapter 21, “Social Marketing”
Health Communication in the New Media Landscape
• Chapter 16, “New Media: A Third Force in Healthcare”
Marketing Public Health: Strategies to Promote Social Change
• Chapter 5, “Introduction to Marketing Principles”
• Chapter 12, “Outcome Evaluation”