Finacial Ratios and Reporting Analysis of a Company

Part A
The main theme of this part of the assignment is corporate reporting and analysis. This part requires you to select a company in accordance with the essential criteria and further guidance provided in the attached files to complete the tasks specified below.
You are required to:
a) Evaluate the company’s financial performance as reported in the Income Statement for its accounting period which ended between 1 July 2020 and 30 June 2021. This period is your primary focus, but you are also required to consider how the company has performed compared to the two preceding accounting periods. You should include copies of the Income Statements within an appendix.
You should explain how the business works and why it performed as it has, through consideration of the factors affecting the company, the strategies it has pursued and the economic and industrial context in which it operates. You should draw on the narrative of the annual report together with relevant notes on matters such as segmental performance and exceptional (non-recurring) items to inform your evaluation.
You are not required to compare this company’s performance with any other company, although reference to market average data, if available, could be relevant. You are not required to evaluate the Statement of Financial Position for any of the years involved, although the statement would be relevant if aspects of it have impacted on company performance e.g., additional debt has increased the finance cost.
b) Evaluate the use of performance measurement by this company in its annual report for its accounting period which ended between 1 July 2020 and 30 June 2021. You should compare this with the current use of performance measurement by another company operating broadly in the same business sector.
You should explore why the two companies have chosen their respective performance measures and how they might aid in the monitoring and improvement of company performance.
It is not necessary for the comparator company to use the same accounting date as your main company, but it does need to be listed on the London Stock Exchange (Must choose FTSE 100).
You should evaluate:
i) The financial performance measures the companies consider in their annual reports, including investment ratios.
ii) The non-financial performance measures they consider in their annual reports.
iii) How the non-financial performance measures adopted will benefit the companies and their stakeholders.
iv) The overall performance of the companies based on their chosen performance measures (discussed here, in part b) by providing justifications for your choice.
(Part A word limit: 3,200 words)

Part B
This part of the assignment covers the Management Accounting elements of the module. You are required to write an essay to critically discuss the following statement:
‘Budgeted performance is a better criterion than past performance for judging managers’.
You are expected to provide an argument to support the statement above. You should also consider the possible counterarguments in your work.
(Part B word limit: 800 words)
Overall word limit: 4000 words
Further information on the report are attached, there are two sets of information to be read TOGETHER.
Please choose a company from the FTSE 100 and update periodically on the work and the company chosen.