Using class lectures, readings, and the Haier – Taking a Chinese Company Global in 2011 case, please address and answer the following :
How did the competitive position of Haier in China help it to expand internationally relatively early?
How does Haier gather and act on the information?
EVALUATION
Current Concepts (60%)
How did the competitive position of Haier in China help it to expand internationally relatively early ?
How does Haier gather and act on information?
Strategic Positioning
Intra-Firm Value Chain & Strengths/Weaknesses
Global vs. Adaptive products
Knowledge Transfer – Barriers to Success
Knowledge Transfer – Guidelines for Success
Clarity & Language (20%)
Other Cases & Concepts (20%)
GUIDELINES
Exhibits: Use exhibits you create individually or as a team to organize facts in appendices
Quotations: Avoid using lengthy quotations. Short quotes ok.
Margins: 1-inch margins
Font: 12-point font
Title/Name: Student name & title in the header
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