SWOT Analysis of a Hospital Facility
Analyze the SWOT and Five Forces analyses and determine which would be more valuable from
a marketing perspective. Provide specific examples of how you could use the results of either
analysis to support informed marketing efforts.
Recall a situation in which you sought health care of some type (not including care for an injury
or illness). Determine if your situation followed the five steps of the buying decision model and
what role marketing may have played in your seeking care. How does a personal decision differ
from an organization’s buying decision process? Provide specific examples and rationale to
support your response.