Paper details:
Question 1 (900 words, 20 marks)
Discuss and evaluate the changes made in The Lego Group since Jorgen Vig Knudstorp took over as CEO in 2004. Use Kotter’s 8 Step Change Management Model (Kotter, 1995) and other relevant literature/models to support your answer.
Question 2 (900 words, 20 marks)
Discuss and evaluate Jorgen Vig Knudstorp’s leadership of The Lego Group. Use Transformational Leadership Theory (Bass & Avolio 1985) as the basis for your answer.
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