Strategic Alliances in the Pharmaceutical and Biotechnology Industry Case Study

Assignment: Please read the attached Case Study: Strategic Alliances in the Pharmaceutical and Biotechnology Industry, and answer the questions below to form the paper.

In this paper, please integrate information and insights from:

• the textbook,
• Burns, L.R., Bradley, E.H., & Weiner, B.J. (2018). Shortell and Kaluzny’s health care management: Organization design & behavior (7^th). Clifton Park, NY: Delmar Cengage Learning. ISBN- 9781305951174.
• at least three scholarly publications
• at least one other professional website
• APA Format, original work, 1500-2000 words, follow instructions above

Answer the following questions:

1. What do you think are the possible major tensions that exist when a pharmaceutical firm forms an alliance with a biotechnology firm?
2. How would you try to address those tensions?
3. Identify different challenges that exist for maintaining or strengthening an ongoing alliance versus beginning a new relationship