Marketing Launch Plan

Based on the work produced initially, you are required to produce a short strategic marketing launch plan (maximum of 1200 words) to present to the directors of the client company to explain how you will support them to bring the new product/service or innovation to market. Where appropriate you should use diagrams, graphics, tables, charts, and graphs to present information visually and accessibly.
The outline headings for your report are:
Executive Summary
Product/service recommendation (select one of the ideas from your ideation); design and features
Business Model
Form of ownership
Stakeholders
Launch Plan
– Date and form of an announcement
– Brand and positioning
– Business and marketing objectives (SMART)
– Marketing Mix with a time-scaled plan, budget, measures and controls
– Investment Pitch